Dan Bookman

Digital Portfolio

Fusion Fitness Designs — , , , ,

Fusion Fitness needed a landing page with enough sophistication to match their custom fitness equipment. They wanted to convey a lot of information without leading the user away. Their landing page fulfills their needs by providing many avenues through which users can obtain information, and all roads lead to a conversion. The site prominently features their beautiful machines in vibrant color. A custom WordPress implementation lays the groundwork for future development.

Presenting the machines in their best light
Redefining Slideshows — Presenting the machines in their best light
Exploring the machines both literally and figuratively highlights unique traits
Special Features — Exploring the machines both literally and figuratively highlights unique traits
Lists and galleries greatly condense a large body of information
Product Information — Lists and galleries greatly condense a large body of information